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Privacy Policy

Futura Direct Ltd Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from futuradirect.co.uk. Futura Direct Ltd is committed to safeguarding your privacy.
Contact us at info@futuradirect.co.uk if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal account information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.


HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Our Processing Partners:

  • Facebook – we use Facebook Pixel tracking on our website in order to provide you with a more tailored marketing experience on the Facebook network, i.e. on Facebook, Instagram and on other connected partners of Facebook. Facebook Privacy Policy.

  • Google Analytics – we use Google Analytics to measure traffic on our website and to understand how we can better serve the needs of our users through the use of the analytics provided. Google Analytics Privacy Policy.

  • MailChimp – we use MailChimp as our email marketing service provider and any data, including your name and email address, which you consent to sharing with us for email marketing purposes will be shared with MailChimp as our service provider. Mailchimp Privacy Policy.

  • PayPal – we use PayPal as one of our chosen payment service providers on our website. If you choose to purchase a product from us and choose the PayPal payment method, we will be required to share your data with PayPal. Paypal Privacy Policy.

  • Shopify – we use Shopify as our eCommerce service provider in order to sell our products, they are the hosting provider for our eCommerce website. They provide us with the online eCommerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. Shopify Privacy Policy.

  • Stripe – we use Stripe as one of our chosen payment service providers on our website. If you choose to purchase a product from us and choose the Stripe payment method (Visa Credit, Visa Debit MasterCard, etc), we will be required to share your data with Stripe. Stripe Privacy Policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/futuradirect
GOOGLE - https://www.google.com/settings/ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Last modification was made 21st May 2018.
This Privacy Policy comes into effect on 25th May 2018.

CONTACT INFORMATION

Data Protection Officer:
If you have any questions regarding your rights regarding personal data, processing of personal data or this privacy policy, you can contact our Data Protection Officer, Kerry Pawson, by email on info@futuradirect.co.uk.

Data Supervisory Authority:
Data Protection Commissioner
Website: http://www.ico.org.uk/
Email: registration@ico.org.uk
Phone: 0303 123 1113

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@futuradirect.co.uk or by mail using the details provided below:

Futura Direct Ltd
Unit 8,
Quantum Court,
Church Lane,
Adwick-Le-Street,
Doncaster,
South Yorkshire,
United Kingdom.
DN6 7AY

Date: 01 - 05 - 2018

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