Privacy Policy

Futura Direct Ltd Privacy Policy

This Privacy Policy explains how Futura Direct Ltd collects, uses, stores and shares your personal data when you visit futuradirect.co.uk, place an order with us, contact us, sign up to our marketing, or otherwise interact with us.

Futura Direct Ltd is committed to protecting your privacy and handling your personal data in a fair, lawful and transparent way. UK data protection law requires organisations to explain what personal data they collect, why they use it, the lawful basis they rely on, who they share it with, how long they keep it, and what rights individuals have.

If you have any questions about this Privacy Policy or how we use your personal data, please contact us at help@futuradirect.co.uk.

1. Who We Are

Futura Direct Ltd
Unit 8, Quantum Court
Church Lane
Adwick-Le-Street
Doncaster
South Yorkshire
United Kingdom
DN6 7AY

Email: help@futuradirect.co.uk
Phone: 01302 540326

For the purposes of UK data protection law, Futura Direct Ltd is the data controller of your personal data.

2. The Personal Data We Collect

We may collect and process the following categories of personal data:

Information you give us directly

Name
Billing address
Delivery address
Email address
Telephone number
Account login details, if you create an account
Order details
Payment-related information
Any information you provide when contacting us by email, contact form or telephone
Marketing preferences

Information collected automatically when you use our website

IP address
Browser type and version
Device type
Time zone
Pages visited
Products viewed
How you interact with our site
Referring website or source
Cookie identifiers and similar online identifiers

Information from third parties

We may receive personal data about you from third parties we work with, such as:

Shopify
Payment service providers
Delivery and courier companies
Analytics providers
Advertising and marketing platforms

ICO guidance says privacy notices should explain both what data is collected directly and what is collected automatically or received from others.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

To process and fulfil your orders

This includes:

taking payment
processing and dispatching orders
arranging delivery
providing order confirmations, invoices and updates
handling returns, refunds and delivery issues
providing customer support

To manage your account

If you create an account, we use your data to maintain and service that account.

To communicate with you

We may contact you in relation to:

your order
delivery updates
customer service queries
complaints
product issues
returns and refunds

To prevent fraud and keep our website secure

We may use your data to verify transactions, detect suspicious activity, prevent fraud and protect our business, customers and website.

To improve our website, products and services

We use analytics and usage data to understand how visitors use our site, improve the user experience, measure site performance and improve our services.

For marketing

Where permitted by law, we may use your data to send you marketing emails or show you advertising about products and services that may be relevant to you. You can opt out of marketing at any time.

To comply with legal obligations

We may process your personal data where necessary to comply with legal, regulatory, tax, accounting or law-enforcement obligations.

4. Our Lawful Bases for Processing

Under UK GDPR, organisations must identify the lawful basis they rely on for each type of processing and explain this in their privacy notice.

We rely on the following lawful bases:

Contract

We process your personal data where necessary to perform a contract with you, or to take steps at your request before entering into a contract, for example:

processing your order
taking payment
arranging delivery
managing returns and refunds
responding to order-related queries

Legitimate Interests

We may process personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. ICO guidance describes legitimate interests as a flexible lawful basis, but says businesses must consider people’s rights and whether the use is reasonably expected.

Our legitimate interests may include:

running and improving our website and business
fraud prevention and site security
analytics and service improvement
customer service administration
limited direct marketing where permitted by law

Legal Obligation

We may process personal data where necessary to comply with legal obligations, including accounting, tax, consumer law and regulatory requirements.

Consent

Where required by law, we will rely on your consent, for example:

certain marketing activities
certain cookies and similar technologies
certain advertising and tracking tools

Where we rely on consent, you can withdraw it at any time.

5. Direct Marketing

We may send you marketing communications by email where you have consented, or where otherwise permitted by law.

You can opt out of receiving marketing emails at any time by:

clicking the unsubscribe link in any marketing email
contacting us at help@futuradirect.co.uk

ICO guidance says individuals have an absolute right to object to their personal data being used for direct marketing, and organisations must stop if they object.

We may also use certain advertising tools, such as Meta Pixel or Google advertising features, to help show more relevant ads to users, subject to your cookie choices where required.

6. How We Share Your Personal Data

We may share your personal data with trusted third parties where necessary for the purposes set out in this Privacy Policy.

These may include:

E-commerce and website platform providers

Shopify, which powers our online store and hosts our e-commerce platform

Payment providers

Shopify Payments / Stripe
PayPal
Other payment processors used at checkout

Delivery and logistics providers

Courier and delivery companies used to deliver your order

Analytics and advertising partners

Google Analytics
Google Ads
Meta / Facebook
Other analytics, remarketing or advertising providers used on our website from time to time

Email and marketing providers

Mailchimp or other email marketing platforms we use

Professional and legal advisers

Accountants, insurers, legal advisers, regulators or similar third parties where necessary

Authorities and fraud prevention

We may disclose personal data where required to comply with legal obligations, respond to lawful requests, enforce our legal rights, investigate fraud, or protect our business or customers.

ICO guidance says privacy notices should explain the categories of recipients data is shared with.

7. International Transfers

Some of our service providers may process personal data outside the UK. Where personal data is transferred internationally, we will take steps to ensure that appropriate safeguards are in place where required by law.

These safeguards may include:

transfers to countries recognised as providing an adequate level of protection
the use of approved contractual safeguards
transfers otherwise permitted by applicable law

ICO guidance requires privacy notices to explain international transfers where relevant.

8. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including for legal, tax, accounting, fraud prevention, complaint handling and reporting requirements.

For example:

order records may be retained for accounting and tax purposes
customer service communications may be retained to manage disputes and support issues
marketing data may be retained until you unsubscribe or object
analytics and cookie data may be retained according to the settings of the relevant platform or our internal retention practices

When we no longer need personal data, we will delete it securely or anonymise it where appropriate.

ICO guidance says privacy notices should explain retention periods or the criteria used to determine them.

9. Your Data Protection Rights

Under UK data protection law, you may have the right to:

request access to your personal data
request correction of inaccurate or incomplete data
request erasure of your data in certain circumstances
request restriction of processing in certain circumstances
object to processing in certain circumstances
object at any time to direct marketing
request transfer of certain data to you or another provider, where applicable
withdraw consent where we rely on consent

The ICO explains that the right to object applies in certain circumstances, and that people have an absolute right to object to direct marketing.

To exercise your rights, please contact us at help@futuradirect.co.uk.

We may need to verify your identity before responding to a request.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.

ICO website: ico.org.uk
ICO telephone: 0303 123 1113

10. Cookies and Similar Technologies

We use cookies and similar technologies on our website. Some are essential for the operation of the site, while others help us measure performance, improve the site, remember preferences, or support advertising and remarketing.

Under PECR and ICO guidance, organisations generally need consent for non-essential cookies and similar technologies, while strictly necessary cookies can be used without consent.

For more information, please see our Cookie Policy below.

11. Third-Party Services We Use

Our site may use third-party providers such as:

Shopify
Stripe
PayPal
Google Analytics
Google Ads
Meta / Facebook
Mailchimp

These providers may collect, receive or process personal data in accordance with their own privacy notices and service terms.

12. Security

We take appropriate technical and organisational measures to help protect your personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Children

Our website is not intended for children, and we do not knowingly collect personal data from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, legal obligations, services, technologies or data practices.

Any updates will be posted on this page with a revised “Last Updated” date.

15. Contact Us

If you have any questions about this Privacy Policy, your personal data, or your rights, please contact us: