Cookie Policy
Futura Direct Ltd Cookie Policy
This Cookie Policy explains how Futura Direct Ltd uses cookies and similar technologies on futuradirect.co.uk.
The ICO explains that PECR applies not just to cookies, but also to similar technologies that store information on, or access information from, a user’s device.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Some cookies only last for your browser session, while others remain on your device for longer. ICO guidance distinguishes between session cookies and persistent cookies, and PECR can apply to both.
Cookies and similar technologies can help websites:
- function properly
- remember preferences
- keep items in a shopping basket
- understand how people use the site
- improve performance
- measure marketing effectiveness
- support personalised advertising
2. The Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website and online store. They may be used to:
- keep your basket and checkout working
- remember session information
- enable security and fraud prevention
- support payment and account functions
These cookies do not require consent where they are strictly necessary for the service requested by the user.
Analytics / Performance Cookies
These cookies help us understand how visitors use our site, such as:
- which pages are visited
- how users move around the site
- where errors occur
- how visitors arrive at the site
This helps us improve our website and services.
Functionality Cookies
These cookies remember choices you make, such as preferences, and help provide improved functionality.
Advertising / Targeting Cookies
These cookies may be set by us or by third-party advertising partners to:
- measure the effectiveness of advertising
- build audiences
- show more relevant adverts on other platforms
- support remarketing
Under ICO guidance, these types of cookies will usually require consent before they are set.
3. Cookies and Tools We May Use
Depending on how our website is configured, we may use cookies and similar technologies from services such as:
- Shopify
- Google Analytics
- Google Ads
- Meta / Facebook Pixel
- Mailchimp
- payment and fraud-prevention providers
The exact cookies in use may change over time as our website, apps, integrations and marketing tools change.
4. Lawful Use of Cookies
Under PECR, organisations must generally obtain consent before setting non-essential cookies or accessing information on a user’s device. Strictly necessary cookies may be used without consent where they are essential to provide the service requested.
We use a cookie banner or consent management tool to help manage your preferences for non-essential cookies.
5. How to Manage Cookies
You can manage your cookie preferences by:
- using our cookie banner or cookie settings tool
- adjusting your browser settings
- using available opt-out tools offered by some third parties
You can usually block or delete cookies through your browser settings. Please note that disabling strictly necessary cookies may affect the functionality of our website, including basket and checkout features.
For some third-party services, you may also be able to manage preferences directly with the provider, such as:
- Google Analytics browser opt-out tools
- Google Ads settings
- Meta advertising preferences
6. Consent and Withdrawal
Where we rely on your consent for non-essential cookies, you may withdraw or change that consent at any time through our cookie settings tool.
Withdrawing consent does not affect the lawfulness of cookies set before withdrawal where consent was valid at the time.
7. More Information About Third Parties
Third-party providers may use the information collected by their cookies in line with their own privacy notices. We recommend reviewing the privacy and cookie information of any third-party services used on our site.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or website functionality.
Any updates will be posted on this page with a revised “Last Updated” date.
9. Contact Us
If you have any questions about our use of cookies or similar technologies, please contact:
Futura Direct Ltd
Unit 8, Quantum Court
Church Lane
Adwick-Le-Street
Doncaster
South Yorkshire
United Kingdom
DN6 7AY
Email: help@futuradirect.co.uk
Phone: 01302 540326
Last Updated
23 March 2026